Matthew.
Metro Manila, PH · Operating across NM, CO, PA, DE Since 2022

I run the quiet work behind loud careers.

I'm Matthew — an independent operator and strategist handling personal brand operations for established professionals, end to end.

What I do Personal brand operations CRM & lead automation Email marketing & automation Real estate transaction coordination
Currently 1 active engagement 2 countries 4+ years in practice
Realtors ● Brokerage owners ● Authors ● Podcasters ● Public-facing professionals ● Realtors ● Brokerage owners ● Authors ● Podcasters ● Public-facing professionals ● Realtors ● Brokerage owners ● Authors ● Podcasters ● Public-facing professionals ●
About me

A practice of one — every deliverable, my hands.

the operator

Matthew Jaymie Pimentel

  • RolePrincipal & Strategist
  • BasedMetro Manila, PH — GMT+8
  • PracticingSince 2022
  • Clients1 active
  • SpecialtyBrand operations, CRM & lead generation

I'm not a marketer. I'm an operator.

The professionals I work with aren't trying to "build an audience" — they already have careers, reputations, and rooms full of people who know them. What they need is for the visible record of their work to keep up. That's the gap I close.

I started this practice in 2022 with a brokerage owner in New Mexico — a two-and-a-half-year operator engagement that grew his realty following from 250 to 3,800+ and launched his life-coaching brand to 4,700 followers in three months. It remains my flagship case study. Four years in, I run a small, deliberate roster: a Colorado realtor with transaction-coordination depth, an author/YouTube personality at operator level, a media brand whose podcast pipeline I built from zero, and a Santa Fe real estate engagement that began this year.

I work solo, by design. I write the strategy, produce the work, hold the standard, and handle the rooms with principals myself. Every graphic, video, campaign, and CRM automation in this portfolio is my own hands on the keyboard — which is exactly why the quality holds from the first deliverable to the last.

Selected work

Engagements that shaped the practice.

An Albuquerque Real Estate Brokerage
Owner-Operator Engagement · Sep 2022 — Jan 2025 · Flagship · Albuquerque, NM

The engagement that grew a realty following from 250 to 3,800+ — then launched a second brand to 4,700 in three months.

From September 2022 through January 2025, I ran personal brand and CRM operations for the owner of an Albuquerque real estate brokerage. I grew his realty social presence from 250 to 3,800+ followers organically, and when he expanded into life coaching, launched those channels to 4,700 followers within three months. Follow Up Boss lead tagging, post-closing follow-ups, newsletters, and email automations drove him to the top of his brokerage in lead activity and deal volume. The flagship case study of this practice.

250 → 3,800+Realty following · organic
4,700Life-coaching followers in 3 months
Top 300Real Producer, ABQ · 2023 & 2024
2.5 yrsConcluded Jan 2025
A Colorado Springs Top Producer
Partner · 2024 — Mar 2026 · Colorado

Where I learned to understand the deal.

A two-year partnership engagement, 2024 through March 2026, with a Colorado Springs realtor. I handled her socials and CRM, and ran transaction coordination and legal-compliance work on her Colorado real estate transactions. This is where the operator-level real estate fluency comes from — you can't fake knowing what a top producer's week actually looks like.

3-in-1Brand + CRM + Transaction Coordination
2 yrsConcluded Mar 2026
A Philadelphia Media Brand
Podcast & Substack · 2025 — Jul 2026 · Philadelphia

Built a podcast pipeline and audience from zero.

For a Philadelphia-based creator, I produced most of the podcast's videos, ran host and guest outreach, and established the brand's Substack and social presence — all built from zero. The YouTube/podcast results have been measured; the audience growth has been steady.

0 → 500Substack subs
0 → 600FB & IG (each)
A Delaware Author & YouTube Personality
Operator-Level · 2025 — Jul 2026 · Delaware

A full-stack engagement that goes well past brand.

For a Delaware-based author and YouTube personality, I covered unusual ground: affiliate and partner outreach, maintaining and upgrading her website (with full audit), and operator-level contribution — meaning she came to me for advice on how to lead her business and brand, not just how to post. The engagement that most closely resembled a co-founder relationship.

Full StackBrand · web · advisory · outreach
A Santa Fe Real Estate Brokerage
New Engagement · 2026 — Present · Santa Fe, NM

Daily video, clean data, and an outbound lead engine built from scratch.

A 2026 engagement with a Santa Fe brokerage. I manage the firm's social media and brand presence — publishing video content daily to keep its digital footprint active and current — and run lead generation end to end: gathering and cleaning prospect data, then executing multi-channel outbound campaigns that turn contact lists into live conversations for agents.

DailyVideo published to socials
OutboundMulti-channel lead campaigns
What I do

Six capabilities, all demonstrable.

i
Organic growth.
Grew a realty brand from 250 to 3,800+ followers organically with zero paid spend, then launched its sister life-coaching brand to 4,700 in three months. Built a media brand's audience from zero. I don't promise virality; I deliver presence that compounds.
ii
CRM & lead automation.
Lead tagging, smart lists, drip flows, hot-lead escalation, and the unglamorous discipline of CRM hygiene that keeps a pipeline from leaking. Built into multi-brand real estate practices.
iii
Email marketing at volume.
98,000+ emails sent through KVCore and Follow Up Boss — newsletters, drip campaigns, post-closing follow-ups, and automations. List hygiene, segmentation, and the operational rhythm of a serious sender.
iv
Podcast & video production.
Full pipeline: pre-production, host and guest outreach, multi-camera editing, vertical clips, distribution across YouTube, Spotify, and social. Built audiences from zero.
v
Transaction coordination.
Colorado real estate transaction coordination and legal-compliance assistance. I understand what a top producer's week actually looks like because I've been the one running it.
vi
Operator-level advisory.
For principals who want a thought partner, not a vendor. I've been the embedded operator inside top-producing real estate practices — the person principals come to for direction, not just delivery.
In four years

The cumulative work, across all engagements.

4yrs
In practiceSince 2022
5
Named engagementsAcross the practice
5
Disciplines integratedBrand · CRM · Email · Podcast · TC
2
Countries servedUnited States · Philippines
"
The version of you online should be at least as credible as the version of you in the room. Anything less is a tax on every referral you will ever receive.
A working principle
thanks for reading —

The work above is the whole story.

Four years, five engagements, every deliverable my own. Questions about anything in this portfolio — a number, a workflow, a piece in the gallery — I'm happy to walk through it.